The State of Content Marketing & Outbound in 2025

Author

Nathan Reiche
Reading time: 
27 August 2025

In this episode, we have a conversation with Josh Garrison who is the VP of Content Marketing & Product Education @ Apollo. 

Apollo combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform. In today’s episode, we’ll be discussing:

  • Josh's new book Outbound Sales

  • How Josh and the team at Apollo have doubled-down on their content marketing with Netflix-style quality

  • The State of Content Marketing & Outbound

  • The impact of AI on outbound sales

  • Exciting new product updates for Apollo

Learn more about Apollo here.

Connect with Josh on LinkedIn here.

 

 

Author

Nathan is the CEO and Founder of Content Chemistry, a digital marketing agency and a HubSpot Platinum Solutions Partner. He has over 15 years' marketing experience in Australia and Europe, working both on the client-side and as an agency. He's passionate about content/inbound marketing, SEO and sales funnels. And yes he's been told that he looks like Roger Federer.

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