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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
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Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
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Differentiation before demand
- We start with positioning, because generating demand for a message nobody can distinguish is expensive and slow. If your category page could have your competitor's logo dropped on it, that's the first fix.
- We build messaging around what your buyers actually compare on, taken from your closed-won and closed-lost data rather than from a workshop whiteboard.
- We write for the specific roles in the decision instead of a generic persona. The economic buyer, the technical evaluator and the sceptic in operations need different things, and most SaaS content is written for none of them.
- Content is built to be distinctive rather than merely plentiful. Around two-thirds of marketers say they need more unique, human-centred work to stand out, which is the direct consequence of everyone gaining the same production tools at once.
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Built for committees and long cycles
- Forrester puts the average enterprise buying group at around thirteen people across multiple departments, and finds most purchases stall somewhere in the process. We build content for the people your champion has to convince when you aren't in the room.
- That means security summaries, integration detail, implementation timelines, ROI models and procurement-ready material, not just top-of-funnel content that flatters the traffic report.
- Dreamdata's benchmark puts the average B2B journey at 272 days from first touch to closed deal. We report leading indicators monthly and reconcile revenue over the length of your actual cycle, so long deals aren't invisible for three quarters.
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Getting onto the shortlist
- Buyers complete most of their evaluation before contacting anyone, and a growing share of it happens inside LLMs. Around half of marketers report search traffic falling because of AI answers, while most say the AI traffic that does arrive comes with far higher intent.
- This hits ANZ software companies harder than it looks. These systems draw heavily on what's published about your category globally, which usually means your American competitors. Being absent isn't neutral, it's a shortlist you never knew you missed.
- We work on the places those shortlists are actually built. Comparison and alternatives content, review site presence, community and earned mentions, and the structured, machine-readable content that gets a brand named in a generated answer.
- Then we measure it. A fixed prompt set run across the major assistants, tracked over time, with your named competitors measured alongside you.
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