Project F helps companies achieve gender-diverse tech teams and supports tech women to achieve their career goals.
As an early stage startup, I needed to know what I didn't know and Content Chemistry's free digital marketing audit was just awesome — so thorough and it gave me so much insight into what I needed to pay attention to for the greatest impact. After that we engaged Content Chemistry to set up HubSpot for inbound marketing capability.
Emma Jones, Founder & CEO
Being a lean, bootstrapped startup with a small team, Project F had to better leverage technology to get more done with less people.
Project F was part of HubSpot for Startups program which provided them with HubSpot’s CRM, Marketing Pro and Sales Starter at a heavily discounted rate. Despite having the tools and platform to drive business growth, the team weren’t optimising their investment in HubSpot and were overly reliant on Google Sheets, whiteboards and the back of an envelope for note taking and other data entry. They needed automation to improve efficiencies and save them hours of manual admin each week.
In addition, Project F’s website was on Squarespace and this was not integrating with HubSpot when it came to forms, tracking, landing pages, etc. This was a major pain-point. The website was also not converting enough visitors into leads and this was something that needed attention.
Because the onboarding with HubSpot for Startups is somewhat limited and more of a “done-by-you” vs a “done-for-you” approach, Project F needed a HubSpot Partner to audit their HubSpot account and re-onboard them again from scratch.
Here is a list of key priorities that were identified:
Before we started working together, we completed a detailed Digital Marketing Audit which identified some of the key priorities to move the needle on website traffic, leads and sales. After the audit was completed, we put together a roadmap which focused on the low-hanging fruit to get some quick-wins.
Some of these recommendations included:
We also put together a custom HubSpot onboarding plan which included over 52 tasks broken down week-by-week. The onboarding plan was setup as a shared Monday board and we supplemented communication in Monday with Slack. Here is a breakdown of tasks each week.
As a result of working with us to re-onboard Project F onto HubSpot, they have experienced a range of benefits.
These include increases in productivity and efficiency and saving 10+ hours per week on data entry and admin.
In addition, Project F has experienced:
Introducing a simple chatbot to Project F’s website has enabled them to capture additional leads they could have lost otherwise, through being able to respond in realtime to queries and so far these have resulted in a 100% conversion rate.
Nathan and his team were thorough, detailed, attentive and extremely knowledgeable. It's been a great experience and we've had some quick wins almost from day 1. This investment will definitely pay great dividends in the long run too.
Emma Jones, Founder & CEO