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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
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Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
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What actually changed
- Around 900 million people use ChatGPT every week, and 60% of Google searches now end without a click. Discovery is happening inside the answer, not in a list of links underneath it.
- The behaviour changed too. The average Google search runs three to four words. The average AI prompt runs twenty-five to thirty, and a typical ChatGPT conversation takes five turns of back and forth. People describe their situation now rather than guessing at keywords.
- HubSpot's own research found 42% of prospects used AI search to evaluate them, and that it was the single strongest indicator of purchase intent they measured.
- The traffic that does arrive is better. Semrush found visitors from AI engines convert at roughly 4.4 times the rate of organic search visitors, because they arrive having already done the comparison.
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Why good companies end up invisible
- Your brand isn't a clear entity. A model has to work out what your company is before it can recommend you for anything. Most B2B sites describe fifteen capabilities with equal weight, which teaches it nothing.
- Nobody else is saying it. Roughly 85% of the brand mentions models draw on come from domains that aren't yours. Your own website accounts for about 8% of citations. If the only place claiming you're good at something is your homepage,
- Your best content can't be read. Gated PDFs, video embeds and podcast players are effectively invisible. We routinely find companies whose most authoritative asset is a report locked behind a form, where no model will ever reach it.
- It's gone stale. Pages left more than three months without an update are over three times more likely to lose visibility, and more than 70% of pages cited by AI have been updated within the past year.
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How to find out where you actually stand
- Run your real buying questions through Claude, ChatGPT and Gemini and record whether you appear. Do it more than once. Answers vary between runs, and a single absence proves very little.
- Note who appears instead. The competitor set a model returns is often not the one you'd have named yourself, and that gap is usually the most useful thing the exercise produces.
- Check whether your best content is reachable. If your strongest proof sits behind a form or inside a video, it isn't part of the conversation.
- Or let us do it. We'll build a prompt set that mirrors how your buyers ask, run it across the major assistants, and give you a baseline with your named competitors measured alongside you.
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