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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
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Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
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The customer journey changed underneath you
- Buyers complete around 61% of their evaluation before engaging a vendor at all, according to research from 6sense. By the time you hear from them, most of the thinking has already happened.
- It's moving further in that direction, not back. Nearly 70% of marketers report that leads now arrive later in the buying process because buyers have done more AI-assisted research first.
- It takes far longer than your reporting period. Dreamdata's benchmark, built on more than 66 million B2B sessions, puts the average journey at 272 days from first touch to closed deal.
- You are not persuading a person. Forrester's State of Business Buying research, drawn from over 16,000 business buyers, puts the average enterprise buying group at thirteen people across multiple departments, and found 86% of purchases stall at some point in the process.
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Why the MQL model keeps failing
- An MQL measures one individual raising a hand. Your deal is being decided by around thirteen people, most of whom will never fill in a form. Counting the one who did tells you very little about the others.
- With most of the evaluation already done, the form fill is rarely the moment of intent. It's usually the moment of verification, well after you were either included in the shortlist or left off it.
- The industry knows and hasn't moved. HubSpot's research finds lead quality and MQLs remain the most-used success metric, ahead of lead-to-customer conversion rate and return on investment. The number most teams are judged on is the one that proves the least.
- Lead volume can rise while pipeline falls, and usually does when targeting broadens. More leads from outside your ICP is a worse outcome than fewer leads inside it, even though the dashboard reads the other way.
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What we do about it
- We fix targeting before volume. Named account lists and ICP-matched audiences rather than broad industry facets, so the leads arriving are ones your team will actually work.
- We measure the buying group, not the individual. Account engagement, buying-committee coverage and pipeline influence, reported alongside the lead count rather than instead of it.
- We build the full funnel rather than one channel. Search, paid, content, LinkedIn and outbound, all reporting into HubSpot and tracked from first click to closed won
- We work on the shortlist itself, through AI search visibility, comparison content and third-party validation. Around half of marketers report search traffic falling because of AI answers, while 58% say the AI traffic that does arrive comes with much higher intent. Being named in those answers is now part of pipeline generation, not a side project.
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