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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
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Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
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We start with a number, not a theory
- We build a prompt set that mirrors how your buyers actually ask, then run it across Claude, ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode to record where you appear and who appears instead.
- You get a baseline in the first fortnight, with your named competitors measured alongside you, so every month after that is a comparison rather than an opinion.
- We track this on ourselves too, across 25 prompts covering every service we sell, and we publish the results.
- Reporting is on mentions and citations, not impressions. AEO is not about keyword rankings or more traffic. It is about being named, and what that converts to.
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We fix what AI reads on your site
- LLMs have to work out what your company is before they can recommend it for anything. Most B2B sites describe fifteen capabilities with equal weight, which teaches a model nothing. We sharpen the entity first.
- We restructure content the way models consume it. Around 87% of cited pages anchor on a single H1, and close to 80% of pages cited in ChatGPT use lists to break up key information.
- We implement schema properly. About 61% of cited pages carry three or more schema types, and pages that do are meaningfully more likely to be cited.
- We keep it fresh. Pages left more than three months without an update are over three times more likely to lose visibility, so we build a refresh cadence rather than a one-off cleanup.
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We build the off-site presence that actually moves it
- Roughly 85% of brand mentions that AI models draw on come from domains that aren't yours. Brands investing in off-site presence are around 6.5 times more likely to earn AI visibility than through owned content alone.
- Earned media and peer sites together account for well over half of all citations. Your own website accounts for about 8%. We work on the other 92%.
- Community carries more weight than most marketers expect. Close to half of AI citations come from user-generated sources, with Reddit appearing in roughly one in five AI answers and YouTube ranking second across Gemini and Perplexity.
- Nearly 90% of third-party mentions sit inside listicles, comparison pages and review roundups, and about 80% of mentioned brands appear in the first three positions. We work to get you into those, in those positions.
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