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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
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Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
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The squeeze is structural, not personal
- The surface area keeps expanding. Around three-quarters of marketing teams now run five or more distinct channels, and only a small minority rely on just one or two. Every channel added is another thing to brief, build, measure and maintain.
- The expectation went up with it. More than eight in ten marketers say that with AI, they are now expected to produce more than ever before.
- The tempo went up too. Around three in five teams review campaign data at least weekly and most act on it within days, which is a standard that assumes capacity nobody was given.
- And hiring your way out is genuinely hard. Finding senior talent is consistently one of the top challenges marketers report, ahead of most of the things people assume are harder.
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AI helped, and it didn't solve this
- The tools are near-universal now. Around eight in ten marketers use AI for content creation and three-quarters for media production. Whatever advantage there was in adopting it has gone, because your competitors adopted it too.
- It does buy real time. Roughly two-thirds of teams say AI saves them ten or more hours a week. That's meaningful, and it gets absorbed by the expanded remit rather than banked.
- It also created a new problem. Around half of marketers think AI has made content so easy to produce that it has become less effective, and a similar number struggle to differentiate anything in a saturated market.
- Which puts the constraint somewhere AI can't reach. Around two-thirds say what they need is more unique, human-centred work to stand out. The bottleneck isn't production capacity. It's senior judgement about what's worth producing.
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What we do about it
- You get senior people on your account. No juniors learning at your expense, and no account manager relaying questions to someone you never meet.
- We run AI-leveraged delivery properly, which means the production work is fast and the thinking isn't outsourced to a model. That's the only version of this that produces something worth publishing.
- We plug into the gap rather than replacing your team. Usually that's strategy and the channels your team can't cover, while they keep what they're good at and closest to.
- Scope moves with you. Lift it for a launch, drop it back afterwards, without a hiring round in either direction.
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