Outbound sales, fully integrated with your demand engine.

We run BDR and SDR programs the way modern B2B companies should — as part of a unified demand engine, not an isolated sales function. We use cold email (and LinkedIn where needed), powered by Apollo, to generate high-quality conversations and pipeline for your business. No standalone teams. Just outbound that’s aligned to your marketing and revenue goals.

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Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
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Investa
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Activepipe
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Cpc
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Property
Addison
Drones

Problems we solve

01

Outbound team is totally disconnected

Your outbound prospecting is being run separately from your marketing — leading to inconsistent messaging, misaligned targeting and a leaky funnel.

02

BDR/SDR churn is killing momentum

You’ve tried building an in-house BDR or SDR team — but hiring, onboarding and retaining them is a nightmare.

03

You’re not generating enough new pipeline

Relying on inbound alone isn’t cutting it. You need outbound to break into new accounts, start new conversations, and proactively drive pipeline — not just wait for leads to come to you.

04

You’re stuck doing outreach manually

You know outbound works — but right now, your team is stuck sending one-off emails instead of running a scalable, consistent outbound engine.

Marketing and sales leaders trust us

GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.

pmo365 is project portfolio management (PPM) software, deployed to a company’s own Microsoft 365 cloud.
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20%

Increase in revenue

95%

Decrease in cost-per-lead (CPL)

Spatial Property Styling is dedicated to increasing the value of every property they sell.
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499%

ROI from paid ads

94%

Decrease in cost-per-lead (CPL)

ActivePipe is the leading email marketing platform for real estate professionals.
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272%

Increase in MRR in 6 months

2x

Increase in leads in 6 months

CFO Dynamics helps companies to optimise performance and increase resources, profit and cash generation.
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24x

Increase in organic search traffic

125x

Increase in organic keywords

Sandstone provides forward-thinking banking solutions for financial institutions to increase customer retention and customer experience.
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67%

Increase in organic search traffic

9.9%

Increase in website conversion rate

What our clients say

5.0
“I'd hate to see where we might be had we not found Content Chemistry. pmo365 would...”
dan stopher
Dan Stopher

Chief Operating Officer (COO)

pmo365
5.0
“Content Chemistry provides an exceptional service. For over 6 months they helped us build...”
harry marsden
Harry Marsden

Digital Marketing Manager

ActivePipe
5.0
“Content Chemistry has been instrumental in the successful development of Spatial’s...”
laura ugarte
Laura Ugarte

Head of Marketing

Spatial Property Styling
5.0
“Content Chemistry helped us to navigate the implementation of HubSpot for our HR and...”
Jemma Eaton
Jemma Eaton

Director and Co-Owner

Purple Playground
5.0
“We engaged the Content Chemistry team to undertake a comprehensive review of our digital...”
Bree Kloda-Pavitt
Bree Kloda-Pavitt

Head of Marketing

Art of Mentoring
5.0
“We did virtually no marketing 2 years ago and certainly didn't have any systems...”
Clare Morris
Clare Morris

Client Director

Levant Consulting
5.0
“Both Samuel and Nathan have been great to work with. Samuel is so quick and precise on...”
Angharad Saynor
Angharad Saynor

Head of Marketing

Hapana
5.0
“Content Chemistry were fantastic to deal with for our company's digital strategy, content...”
Darren O’Hanlon
Darren O’Hanlon

Director & Co-Founder

Ocian
5.0
“I have been working with Content Chemistry for the last 2 years and find that the extra...”
Hendrik Karsten
Hendrik Karsten

CEO

Karstens
5.0
“From the moment we kicked off our CRM implementation project with Nathan I could tell he...”
Georgie Leslie
Georgie Leslie

CMO

GoodHuman
5.0
“Not only is Nathan a super nice guy, empathetic and reliable — he has a few marketing...”
Anthony Bekker
Anthony Bekker

Managing Director

Biztech Lawyers
5.0
“We have been working with Nathan and Samuel at Content Chemistry for 5 months now and we...”
Danielle-Charlton
Danielle Charlton

Director

Power of Property
5.0
“We approached Content Chemistry upon recommendation from a personal contact, to help us...”
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Alice Pilcher

Director

Mileham
5.0
“Nathan and his team are an absolute delight to work with - they’re incredibly efficient,...”
Paige Gardiner
Paige Gardiner

Co-Director

Keyy Productions

Award-winning and accredited

We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.

Google
Google / 4.9 score (24 reviews)
HubSpot
HubSpot / 4.9 score (27 reviews)
Hubspot Platinum Badge Google Partner HubSpot Onboarding Platform Migration Excellence

We run outbound as one team

  • We don’t treat BDR/SDR as a silo — we integrate it into your demand generation engine.
  • Outbound is planned and executed alongside your paid and organic channels.
  • We collaborate directly with marketing and sales to drive pipeline — not just “hand off leads.”
  • Everything is built and automated in HubSpot, with zero duct tape and no leaks.
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We build, write and send for you

  • We build your prospect lists and ICP segments using Apollo.
  • We write cold email sequences that sound human — not like templates (or spam).
  • We personalise at scale and run campaigns directly from your pre-warmed domains.
  • We can layer in LinkedIn outreach when the strategy calls for it (no spray and pray).
Testimonials
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We optimise and integrate with your funnel

  • We measure and report on meetings booked, pipeline generated, and revenue — not just opens and clicks.
  • We feed outbound data back into your CRM (like HubSpot) for full-funnel visibility.
  • We optimise subject lines, messaging, cadence and targeting continuously.
  • Outbound is fully integrated with your overall marketing — not running blind.
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Frequently Asked Questions

Do you offer cold calling?

No — we focus 100% on cold email and LinkedIn outreach.

Do you run this as a standalone service?

Yes we can, but we prefer to run outbound as part of our demand generation services — we don’t usually offer it standalone, because siloed outbound leads to siloed results.

What tools do you use?

We use Apollo for list building, sequencing and data, and LinkedIn for layered outreach when relevant. Everything is run cleanly from your pre-warmed domains and integrated with your CRM.

How is your outbound approach different?

We run outbound as part of your demand generation engine — fully aligned with your marketing and revenue goals. It’s not a siloed SDR function or a standalone team. Messaging, targeting and reporting are integrated with your funnel, so outbound contributes directly to pipeline and revenue.

How quickly will we see results?

Usually within 90 days. We move fast, but we don’t shortcut the strategy, A/B testing and pre-warming your domains. You'll see early traction, and full funnel results by month 3.

Ready to rain down some leads?

Book a Free Marketing Strategy Session