How to adopt AI in your business without the overwhelm

Author

Nathan Reiche

Reading time:

27 August 2025

In this episode, Tim Morris, CEO and founder of Agentsy and co-author of the book Elevate, shares his insights on the evolving landscape of AI in business.

We discuss his entrepreneurial journey, the inception of Agentsy, and the focus on developing AI agents tailored for various industries, particularly real estate.

Tim emphasises the importance of understanding the practical applications of AI, navigating the hype cycle, and adopting a methodical approach to implementation.

He also provides valuable resources and recommendations for those looking to integrate AI into their business strategies.

Learn more about Agentsy here: https://agentsy.ai/

Connect with Tim on LinkedIn here: https://www.linkedin.com/in/tacmorris/

Author

Nathan Reiche

Nathan is the CEO and Founder of Content Chemistry, a digital marketing agency and a HubSpot Platinum Solutions Partner. He has over 15 years' marketing experience in Australia and Europe, working both on the client-side and as an agency. He's passionate about content/inbound marketing, SEO and sales funnels. And yes he's been told that he looks like Roger Federer.