%20Dec%202023/DSC02757-1.jpg?width=2000&name=DSC02757-1.jpg)
.png?width=384&height=355&name=image%20(2).png)
%20Dec%202023/DSC02739.jpg?width=2000&name=DSC02739.jpg)
Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
-1.png?width=700&height=524&name=cc-artofmentoring%20(1)-1.png)
-1.png?width=700&height=524&name=cc-applydirect%20(1)-1.png)
-1.png?width=700&height=524&name=cc-ptblink%20(1)-1.png)
Marketing and sales leaders trust us
GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.
20%
Increase in revenue
95%
Decrease in cost-per-lead (CPL)
499%
ROI from paid ads
94%
Decrease in cost-per-lead (CPL)
272%
Increase in MRR in 6 months
2x
Increase in leads in 6 months
24x
Increase in organic search traffic
125x
Increase in organic keywords
67%
Increase in organic search traffic
9.9%
Increase in website conversion rate
What our clients say
.jpeg)
Award-winning and accredited
We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.
.png?width=145&height=144&name=platinum-badge-color%20(1).png){kind=icon}
Why implementations stall
- It was built to a template, not to how you sell. Object model, lifecycle stages and pipelines that don't match your actual process mean every user has to work around the system rather than in it. Working around it is the beginning of not using it.
- Onboarding was treated as a project with an end date. Standing the platform up is a few weeks of work. Keeping the data model aligned as the business changes is permanent, and it's the part almost everyone skips.
- The data was dirty on day one. Migrated records that were never cleaned or deduplicated poison every report built afterwards, and trust is far harder to rebuild than it is to keep.
- Owning a CRM is not the same as using one. Nearly all companies above ten staff have a CRM. Very few are getting what they pay for, which is why adoption, not acquisition, is the real problem in this category.
.png?width=500&height=500&name=Demand%20generation-3%20(1).png)
What good HubSpot adoption actually looks like
- Automation carries the admin. More than nine in ten marketers use automation for administrative work and for data analysis and reporting. If your team is still doing either by hand, the platform isn't earning its licence.
- Performance is reviewed weekly, not quarterly. Around three in five marketing teams analyse campaign data at least weekly, and most act on it within days. A portal that can't support that cadence is holding the team back.
- One source of truth, used by both teams. Most salespeople say a CRM genuinely improves alignment between sales and marketing, but only when both are actually in it.
- The reporting is believed. Marketers working on HubSpot report their strategies as effective far more often than teams operating without a CRM at all. The gap is large, and it comes from the system being used rather than owned.
.png?width=504&height=508&name=Demand%20generation-2%20(1).png)
What we do about it
- We audit the portal properly and tell you plainly what's salvageable and what isn't, with a task-level view of the work before you commit to anything.
- We rebuild the data model around how your business actually sells, then clean and deduplicate what's already there so the reporting is worth reading.
- We build the automation, routing and lifecycle rules that remove manual handling, and we document them so the next person can follow them
- We stay on for the part that matters. Ongoing HubOps support to keep the model aligned as the business changes, so you don't end up here again in two years.
.png?width=500&height=500&name=Demand%20generation-1%20(1).png)