Meta Ads that actually convert.

Facebook and Instagram aren’t just for B2C. When done right, Meta Ads are a powerful B2B demand driver — for awareness, remarketing, lead gen and nurture. We build thumb-stopping campaigns that target your ICP, drive action, and feed your funnel. No fluff metrics. No wasted spend. Just cost-effective campaigns that get seen, clicked and converted.

Marketing and sales leaders at SMB, mid-market and enterprise companies trust Content Chemistry
Brand
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Investa
Mantra
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Cpc
Addison
Activepipe
Property
Vive
Drones

Problems we solve

01

Running ads. Getting nothing.

You’re pumping money into Meta — but leads are low quality, or worse, non-existent.

02

Wrong audience, wrong results.

Your targeting is too broad, and you’re paying to reach people who’ll never buy.

03

Low quality leads.

You’re getting form fills — but not real conversations, pipeline, or customers.

04

No funnel follow-through.

Your ads are running, but there’s no strategy behind them. No landing pages. No nurture. No outcome.

Marketing and sales leaders trust us

GTM leaders at SMB, mid-market and enterprise companies trust Content Chemistry to get results.

What our clients say

Award-winning and accredited

We’re an award-winning and accredited HubSpot Platinum Solution Partner, Google Partner and Microsoft Partner, with 5-star HubSpot and Google reviews.

We target with precision.

  • We build detailed audiences based on job titles, industries, interests and behaviours.
  • We layer in remarketing, exclusions and lookalikes to avoid wasted spend.
  • We align Meta targeting with your funnel stages and ICP — no more boosting posts and hoping
  • Every audience is tested and refined based on real-world results.
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We create scroll-stopping ads.

  • We design creative that stands out — and copy that speaks to pain points.
  • We match visuals to offers, and CTAs to actions that move buyers forward.
  • We test ad formats (carousel, video, static) to find what performs.
  • We don’t do “boring B2B.” We do campaigns that get noticed.
Testimonials
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We tie clicks to revenue.

  • We integrate Meta Ads with your CRM to track leads and opportunities.
  • We measure what matters: CPL, pipeline value, deal attribution — not just reach.
  • We build landing pages, lead forms and nurture flows that convert.
  • Reporting is clear, real-time and aligned to your goals. where your budget is going and what it’s bringing back.
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Frequently Asked Questions

Are Meta Ads effective for B2B?

Yes — when used correctly. We use Meta to build awareness, drive leads and nurture mid-funnel prospects. It’s not just a B2C channel.

What ad formats do you use?

We use single image, carousel, video ads and lead forms — depending on your funnel stage and objective.

Can you retarget website visitors?

Yes. We set up retargeting for website visitors, video views, ad engagement and CRM lists — so you can stay top of mind.

How do you track ROI from Meta Ads?

We connect Meta to your CRM (like HubSpot), track conversions, and report on ROI, pipeline and closed deals — not just impressions.

Ready to rain down some leads?