In this episode, we’re talking to Dr. J.J Peterson, Head of StoryBrand, author of the book Marketing Made Simple and host of the podcast Marketing Made Simple about the importance of story telling in your marketing.
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.
Learn more about StoryBrand here.
Connect with Dr. J.J. Peterson on LinkedIn here.
Nathan is the CEO and Founder of Content Chemistry, a digital marketing agency and a HubSpot Platinum Solutions Partner. He has over 15 years' marketing experience in Australia and Europe, working both on the client-side and as an agency. He's passionate about content/inbound marketing, SEO and sales funnels. And yes he's been told that he looks like Roger Federer.
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